GREATER ROI OR EVENTUAL DOA.
THE CHOICE IS YOURS.

FTOY of a ND it's STA you don't like TLAs! Those little TOCs that SLAW but in fact MSE. ROI FE for which PROFINET delivers MMTM*.

Or, to put it in plain English, PROFINET will deliver much more than most other Industrial Ethernet solutions over the whole life cycle of your automation system.

Total Cost of Ownership is kept low from the start of the project because during design you can take advantage of plenty of PROFINET's inbuilt capabilities. These include CBA - er, Component Based Automation - that simplifies engineering by allocating a 'block of automation' - for instance a packaging machine - to a drag-and-drop component that can be manipulated, copied and moved on screen in an engineering configuration station. The connections between 'components' are hand drawn on-screen too and there's no need to configure the communications as all that is automatically taken care of for you.

When a production line comprizes lots of similar machines, you only need create a 'component' once; the rest become simple copies of the first, reducing commissioning times dramatically and translating directly into lowered costs. The 'component' approach also means easier changes down the line, for example when you want to add further machines or tweak the system.

Then there are the advanced and powerful diagnostics, many of which are built in too, making it quick and simple to debug and fix PROFINET automation systems. .

Production Management has never been easier because the Industrial Ethernet basis of PROFINET makes it simple to get data into higher level IT systems. TCP/IP data feeds directly from the production floor into management computers - being processed en route if necessary - to facilitate extra functionality like preventive maintenance and asset management. Faster, richer data means enterprises can be managed better and operated in a global context more efficiently and profitably. Your plant can even be configured, managed and maintained remotely if you want over the internet.

And then there's the way PROFINET embraces existing equipment and processes, including DeviceNet, Modbus and process automation networks like HART and Foundation Fieldbus. This is done using 'proxies' that seamlessly integrate legacy networks into the PROFINET architecture. Whatever your existing PLC preferences, PROFINET can accommodate them easily. No need to obsolete stuff, or throw away old skills!

PROFINET co-exists with PROFIBUS systems via the 'proxy' method too, so that engineering and diagnostic functions integrate perfectly. Application profiles such as PROFIdrive and PROFIsafe are totally integrated to make your life easier still.

In short, PROFINET delivers a future-proofed treasure trove of technology while supporting a priceless investment protection strategy.

NMTA really, except that PROFINET offers UAP, geared totally to DTM at the MC. PIAF: it's up to you how you implement it. Not everything has to be utilized ATST; everything remains RA across the LOYP. Greater RRIA: it's UTY!**

* For those of you of a nervous disposition it's safe to assume you don't like three letter acronyms! Those little triplets of characters that sound like a word but in fact mean something else. ROI for example, for which PROFINET delivers much more than most!

** Nothing more to add really, except that PROFINET offers unprecedented automation potential, geared totally to delivering the maximum at the minimum cost. PROFINET is also flexible: it's up to you how you implement it - not everything has to be utilized at the same time yet everything remains readily accessible across the lifetime of your plant. Greater ROI really is achievable: it's up to you!